Ciencias Económicas y Empresariales

7 Items

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  • The importance of Digital Marketing in the Positioning of Mipymes in the province of Orellana

    Maritza Natividad Vega-Gualán, German Jazmany Zambrano-Verdesoto (Author)
    e2026020
    DOI: https://doi.org/10.70171/vn775k44

  • The Advertising Jingle as a Narrative Device in Digital Content and Its Influence on the Audience’s Emotional Response and Brand Recall

    Andrés Gabriel Moreta-Simbaña, Cynthia Shakira Enríquez-Fierro (Author)
    e2026024
    DOI: https://doi.org/10.70171/fekfpw22

  • Performance Evaluation as a Professional Growth Tool: A Multidimensional Analysis in an Agricultural Company

    Rosa Michelle Loor-Gutiérrez (Author)
    e2025005
    DOI: https://doi.org/10.70171/pmhp1y45

  • Impact of Family Engagement on the Financial Performance of Family Businesses

    Camila G. Ramírez-de-Castro, Tommy J. Lo-Li (Author)
    e2025009
    DOI: https://doi.org/10.70171/gjjeh725

  • Factors Associated with the Efficiency of Budget Execution in the Decentralized Autonomous Governments (GADs) of Manabí, Ecuador: A Literature Review

    Richard Fernando Hurtado-Guevara, Jony Abigail Pasaca-Orellana, Evelyn Yusleivi Ramírez-Carranza, Jeampierre Alcivar-Pinargote, Simón Alejandro Cedeño-Rosado (Author)
    e2026028
    DOI: https://doi.org/10.70171/yr5arv88

  • Digital Marketing Tools for Brand Positioning of Pastora Sol

    Carlos Steven Barre-Zambrano, Kleber Alexander Posligua-Moreira, Karen Johanna Piloso-Chávez (Author)
    1
    DOI: https://doi.org/10.70171/d5bxty89

  • Digital Marketing Strategies and Positioning of the Commercial Company “Escobar”, Vinces Canton, 2025

    Angiely Marian Ubilla-Moreira, Isaura Fernanda Valencia-Preciado, Germán Jazmany Zambrano-Verdesoto (Author)
    e2025031
    DOI: https://doi.org/10.70171/tqkb9m03